LOS ANGELES (Reuters) – Fast-food chain Jack in the Box has pulled toys from its kids’ meals, a spokesman told Reuters on Tuesday.
The move, which managers at Los Angeles outlets said took effect on Thursday, comes as fast-food companies are under pressure to stop using toys to market children’s meals that are high in calories, sugar, fat and salt.
Lawmakers in San Francisco and nearby Santa Clara County have passed laws that will require kids’ meals to meet certain nutritional standards before they can be sold with toys.
“While we’ve been aware of efforts to ban the inclusion of toys in kids’ meals, that did not drive our decision,” Jack in the Box spokesman Brian Luscomb said.
“Our advertising and promotions have focused exclusively on the frequent fast-food customer, not children,” added Randy Carmical, also a Jack in the Box spokesman.
Carmical said the San Diego-based company has been more focused on the food in its meals for children, such as grilled cheese sandwiches or grilled chicken strips. Read more…


