Senior executives need to ace their presentations any time they step in front of the company board. Unfortunately, many fail miserably, largely because they’re ill-prepared. These 10 steps will help to make an impression that you won’t regret.

1) Understand the board. Executives often walk into a situation they don’t grasp. They think one thing, but the board thinks another. Focus on three key elements.

First, the general context of the organization: i.e., Is performance in a division poor? Has a major customer defected?

Second, the primary focus of the meeting. Is th

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