2009 was certainly a banner year for social media. Sites like Twitter and Facebook grew and expanded at an astounding pace, and you can now find everyone from Martha Stewart to your neighborhood mom on Facebook. Tens of millions of internet users from around the world have signed in and set up accounts to keep in touch with friends, family, and new contacts.
Of course, where millions gather, marketers arise. While 2009 saw the growing emergence of business marketing on social media, 2010 will refine how marketers use social media to reach customers.
Big and small companies alike have found that social media tools can enhance their business. Facebook allows a commercial business to create a “page” where they can gather fans and offer them updates on business news and special deals. Twitter has seen numerous business accounts blossom with the purpose of acquiring “followers” to whom they can send tweets announcing discounts and other internet deals.
However, as social media marketing has seen much hit-and-miss tactics, social media sites are cracking down on “spam” marketers, and companies are refining their social media strategy. Here is a glimpse at what may be in store for social media marketing in 2010.
Company Social Media Policy
Many companies, particularly bigger corporations, are setting up social media marketing policies. A business presence on any social media site should require not only a social media marketing strategy, but corporate image guidelines as well. Be sure that your business remains consistent in using social media tools and options for promoting your business.
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