In the early battles between the search engines, Google emerged as the leader in search engine technology, innovation, and services. However, in response to increased competition by Bing and consumer demands, Google has been testing an updated search engine that will be released in 2010, codenamed: Google Caffeine.

How Google Caffeine is Changing

As the codename implies, the upgraded search engine will be working at lightning speed with new innovations in search engine technology and algorithms. Here are some of the expected changes:

• Faster Speed

  The speed at which a search engine can post a search engine results page (SERP) is vitally important. The new Google Caffeine has been tested and clocked at twice its normal search speed. That means you can get search results lighting fast in a microsecond, and it gives the term “web crawling” a completely new meaning. Expect to see Google promote the high speed of internet searching when it introduces the new engine.

• More Results

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